Vayva is a half-Australian, half-Māori content creator and UGC specialist, newly based in Brisbane. She’s lived across Australia, Bali, and New Zealand, which has really shaped the way she creates. She is drawn to capturing life in a way that feels effortless, elevated, and a little bit romanticised.

Vayva’s content is very much a reflection of her everyday life, just with intention. Think soft, feminine, visually refined… but still personal and easy to connect with. She shares a mix of lifestyle, beauty, and travel, from slow mornings and gym routines to content days, new environments, and little moments with her fiancé and cat, Mochi.

Over the past three years, Vayva has worked with 200+ brands as a UGC creator, so she doesn’t just think about how content looks; she think about how it performs. She is big on strong hooks, clean edits, and storytelling that feels natural, not forced or overly “ad-like.”

Vayva naturally sits in that space between creative and strategic. She’s always thinking about how something will land, whether it’ll stop someone mid-scroll, keep them watching, or make them actually want to engage. Her content is made to feel like something you’d send to a friend… not something you’d skip. At the end of the day, Vayve exudes the energy of an online bestie, someone you trust, enjoy watching, and actually listen to, while still delivering real results for the brands she works with.